Date and Time
Tuesday Nov 17, 2020
12:00 PM - 1:15 PM EST
Description
GUEST SPEAKER: William Smith, founder and president of Radar Marketing Group
Join us for a discussion on how small to medium-sized businesses can adapt their marketing strategy during rapidly changing and uncertain times. We’ll discuss how you can leverage creative & fluid thinking to reinforce your brand and customer loyalty.
Topics include:
- Marketing & Consumer Trends During The Pandemic
+ Review Consumer Trend Statistics
+ Online is Your Lifeline
- Brand Experience Refocus
+ Healthy & Safety
+ Socially Conscious
+ Community & Local
- E-commerce
+ Online Store
+ Social Commerce
+ Selling 'Services' Online
+ Monetizing Educational-Based Training
+ Discount & Offer More Free
- Better Digital Customer Experience
+ Interactive Content
+ Handling Higher Demand While Maintaining Your Brand
+ Contactless Fulfillment
+ Automation Is Your Friend
+ What Are You Not Offering?
- Advertising
+ PPC & Digital
+ SMS
+ Social
+ Print
- Q & A
William Smith is the founder and president of Radar Marketing Group, a full-service marketing & advertising agency specializing in e-commerce and web solutions for over 15 years. Bill is responsible for overseeing development and implementation of global digital strategies for B2B, B2C and e-commerce clients. Radar’s clients have included companies such as Comcast/NBC Universal, Eastern Mountain Sports, IBM, Penton Media, and many more. He lives in Amherst with his wife and daughter, and their two dogs.